Impact Mozilla

The Brief

Here's an overview of the first steps you'll take to Impact Mozilla.

Propose a Plan

Impact Mozilla is an open contest—we're giving anyone and everyone a chance to solve a critical Mozilla marketing challenge. We're even allowing contestants to use internal data and resources to address this key marketing issue. Once you've looked at our problem, submit the summary of your solution along with an executable plan. Whether you're a student or a start-up, this is your chance to make a difference.

Solve a Critical Issue

Retention marketing is one of Mozilla's key challenges. For example, over time we know that tens of millions of people have downloaded Firefox, but don’t continue to use it today. How do we get these past users back? And how do we keep future users active once they've downloaded Firefox?

Your team can tackle this retention challenge or pinpoint another marketing challenge and propose a solution. Acquisition marketing? Social media marketing? International marketing? As long as your strategy is thoughtful and quantifiable, the choice is yours.

Deadlines

Deliverables

First Proposal (due 10/24)
Your first step is to prepare a two-page overview of your marketing plan. State your overall goal, creative and analytic strategies and propose action items. Briefly explain how you will quantify and track the success of your campaign.
Final Proposal (due 12/5)
A detailed marketing plan (around 10 pages) must be submitted by the teams who advance to the next level of the contest. This presentation should include a thorough explanation of each strategic element, analysis and application of relevant data, line–by–line budget allocation, team resumes, portfolio of past projects, and recommendations.