Metrics
Ready to dig into some data?
As you formulate your ideas for Impact Mozilla, we thought it might be helpful to share some information and data related to Firefox and what we know about our ability to retain a typical user.
A wealth of information is already available at Mozilla’s blog of metrics. For example, we’ve been able to better understand the adoption and retention paths of our users through past experiments such as Funnelcake (more details).
If you think your brainstorming and marketing plan would benefit from the use of data and your own quantitative analysis, we’ve included a few raw data files below, e.g., Firefox downloads by date and downloads by locale. We’re open to making a few other files available, so please feel free to leave comments in the forum.
- Firefox, All Downloads (CSV file)
- Total number of daily downloads of Firefox, excluding updates
- Firefox 3 Downloads by Browser (CSV file)
- Total number of daily downloads of Firefox, broken down by the useragent used to download. This gives us a view as to who is downloading from IE (potentially a new user to Firefox) vs. other browsers.
- Firefox 3 Downloads by Locale (CSV file)
- Total number of daily downloads of Firefox, broken down by the top locales (i.e. en-US, ja, fr, etc.). This gives us some indication of the uptake by geography although note that this only reflects language and many countries have large multilingual populations.
- Firefox 3 Downloads by Platform (CSV file)
- Total number of daily downloads of Firefox, broken down by platform (i.e. Windows, Mac, or Linux).
Note: All of this data has been collected and is being shared under the terms of the Mozilla Privacy Policy and we're licensing this data for use by anyone under the terms of the Creative Commons Attribution-Share Alike 3.0 License. There is no personally-identifiable information contained in this data set.
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